14 TRAVEL TRENDS FOR 2014
For the tourism industry, the year 2014 will be under the sign of agility.
Following the conference on 13 travel trends in 2013 , Paul Arseneault, the Transat Chair in Tourism at ESG UQAM, and Pierre Bellerose, Tourisme Montreal recidivate for a second year in connection with tourist Gueuletons this time accompanied by two French actors, Jean-Luc and Pierre Boulin Eloy, editors blog etourisme.info. With their sharp sense of observation and experience in the field, these four speakers identified 14 travel trends that will mark 2014.
For the tourism industry, the year 2014 will be under the sign of agility.
Following the conference on 13 travel trends in 2013 , Paul Arseneault, the Transat Chair in Tourism at ESG UQAM, and Pierre Bellerose, Tourisme Montreal recidivate for a second year in connection with tourist Gueuletons this time accompanied by two French actors, Jean-Luc and Pierre Boulin Eloy, editors blog etourisme.info. With their sharp sense of observation and experience in the field, these four speakers identified 14 travel trends that will mark 2014.
1 GROWTH ACCELERATED TO URBAN TOURISM
The tourist epicenter becomes urban. The tourism growth of large cities primarily due more accessible, due to massive investments in airports in recent years. According to the World Tourism Organization, this phenomenon is visible for five years and will accelerate in 2014 This trend arises the possibility for regions to take advantage of the tourist flows;large cities create business alliances with each other to maximize the benefits and even become hubs ( hubs ) to the surrounding territories.
The tourist epicenter becomes urban. The tourism growth of large cities primarily due more accessible, due to massive investments in airports in recent years. According to the World Tourism Organization, this phenomenon is visible for five years and will accelerate in 2014 This trend arises the possibility for regions to take advantage of the tourist flows;large cities create business alliances with each other to maximize the benefits and even become hubs ( hubs ) to the surrounding territories.
2 CONCENTRATION / MERGER / ALLIANCE - THE WATCHWORD FOR ATTRACTIONS AND EVENTS
The Company Celebrate 375 th anniversary of Montreal and the merger of McCord and Stewart museums illustrate the trend towards concentration, rather than multiplication.Centralize the management of events and attractions under a common entity is a strategy that saves power but also relevant to the visitor. This is a new way to see the future of the attractions and events.
The Company Celebrate 375 th anniversary of Montreal and the merger of McCord and Stewart museums illustrate the trend towards concentration, rather than multiplication.Centralize the management of events and attractions under a common entity is a strategy that saves power but also relevant to the visitor. This is a new way to see the future of the attractions and events.
3 RETAILTAINMENT (TRADE AND ENTERTAINMENT)
Faced with the exponential growth of online commerce, traditional malls lose attractiveness. Indeed, they do not provide as much added value to the consumer, who may be sent home after placing an order online. They must therefore reinvent itself, to support a visitor experience and entertain. In the United States, some centers resemble increasingly the tourism industry; adding a range of entertainment, and they become places of recreation. We even see textile brands like Urban Outfitters and Quicksilver develop hotel brands to match shopping and sightseeing trip.
Faced with the exponential growth of online commerce, traditional malls lose attractiveness. Indeed, they do not provide as much added value to the consumer, who may be sent home after placing an order online. They must therefore reinvent itself, to support a visitor experience and entertain. In the United States, some centers resemble increasingly the tourism industry; adding a range of entertainment, and they become places of recreation. We even see textile brands like Urban Outfitters and Quicksilver develop hotel brands to match shopping and sightseeing trip.
4 RESIDENTS, DEVELOPERS OF THE COMMUNITY
Management agencies of the destination (OGD) rely increasingly on people to promote their destination. We find this fundamental shift in crowdfunding , the crowdsourcingand crowdlearning . The latter concept is transposed in tourism by residents who visittheir living environment to visitors , such as community greeters. Mixing all these concepts suggests a new form of tourism organization, crowdtourism, where interactions between community members and visitors are everywhere. Thus, DMOs andtourism businesses will have a mediating role and organization of this meeting.
Management agencies of the destination (OGD) rely increasingly on people to promote their destination. We find this fundamental shift in crowdfunding , the crowdsourcingand crowdlearning . The latter concept is transposed in tourism by residents who visittheir living environment to visitors , such as community greeters. Mixing all these concepts suggests a new form of tourism organization, crowdtourism, where interactions between community members and visitors are everywhere. Thus, DMOs andtourism businesses will have a mediating role and organization of this meeting.
5 THE UNPREDICTABILITY OF AMERICAN TOURISM
Expected appreciation of the dollar in 2014, economic recovery in the United States, lowering the cost of air transportation for all of North America, due to the merger between American Airlines and US Airways ... these are all movements and macroeconomic signals that herald a return Americans to Canada and Quebec in 2014 Will this be sufficient to reverse the trend?
Expected appreciation of the dollar in 2014, economic recovery in the United States, lowering the cost of air transportation for all of North America, due to the merger between American Airlines and US Airways ... these are all movements and macroeconomic signals that herald a return Americans to Canada and Quebec in 2014 Will this be sufficient to reverse the trend?
6 THE LGBT TOURISM, LESS GAY AND LESS GAY ...
Today, customer behavior LGBT resemble more those of the average traveler. It abandons some neighborhoods and attractions specifically "gay" and is open to outside the major cities. In 2014, the movements of these tourists will be increasingly difficult to analyze and interpret. Tourism professionals should however not lose sight of them because it is a significant tourism benefits to the customer.
Today, customer behavior LGBT resemble more those of the average traveler. It abandons some neighborhoods and attractions specifically "gay" and is open to outside the major cities. In 2014, the movements of these tourists will be increasingly difficult to analyze and interpret. Tourism professionals should however not lose sight of them because it is a significant tourism benefits to the customer.
7 2014: YEAR OF THE FORWARD
Companies can no longer afford to be reactive, they now have to play the card ofimmediacy , which is more difficult to manage. The customer does not want to waste the time and expect to be served quickly and efficiently. Digital technology behind these expectations, is also the solution to respond. Large companies are to evolve their tools instant conversation on social media by replacing their automation by real people. They understand the importance of humanizing relationships with their customers.
Companies can no longer afford to be reactive, they now have to play the card ofimmediacy , which is more difficult to manage. The customer does not want to waste the time and expect to be served quickly and efficiently. Digital technology behind these expectations, is also the solution to respond. Large companies are to evolve their tools instant conversation on social media by replacing their automation by real people. They understand the importance of humanizing relationships with their customers.
8- NEW MIGRATION
This phenomenon comes from the fusion of two trends: mobility and redefining the tourist. It is most simply will reason akin tourism a long journey, but also considering the proximity as a hobby, or "tourism of closeness . " Must we always work in silos and separate the tourists visitors and those who practice entertainment? A change is required from the industry.
This phenomenon comes from the fusion of two trends: mobility and redefining the tourist. It is most simply will reason akin tourism a long journey, but also considering the proximity as a hobby, or "tourism of closeness . " Must we always work in silos and separate the tourists visitors and those who practice entertainment? A change is required from the industry.
9 CONNECT THE SKILLS
The era of multitasking and general is over. Tourism businesses must both be surrounded by specialists (eg formed for the Web or social media) and break down barriers between functions of marketing, research, sales and development so that all employees can participate in the projects. In addition, there is the importance of tourism training and professionalization of these trades. In France, some new jobs are created, the digital animator territory and the territory reporter , for example.
The era of multitasking and general is over. Tourism businesses must both be surrounded by specialists (eg formed for the Web or social media) and break down barriers between functions of marketing, research, sales and development so that all employees can participate in the projects. In addition, there is the importance of tourism training and professionalization of these trades. In France, some new jobs are created, the digital animator territory and the territory reporter , for example.
10-CLASH BETWEEN GLOBALIZATION AND LOCAL PRODUCE IN CATERING
The growing demand for responsible tourism also affects the restaurant industry.Besides the quality of the food, consumers are demanding a guarantee of the origin of products and wish to consume "local". This finding is a real challenge for a destination, which must stand while meeting quality standards sought by international customers.
The growing demand for responsible tourism also affects the restaurant industry.Besides the quality of the food, consumers are demanding a guarantee of the origin of products and wish to consume "local". This finding is a real challenge for a destination, which must stand while meeting quality standards sought by international customers.
11-NEW CHALLENGES TO BE HOTEL
Customer behavior has changed: it became independent, reserve your room on -line travel agency and may be without the services of the hotel; what to look for all is a room. The solution may lie in the hyperpersonnalisation product. The Best Western chain and Carlson Rezidor Hotel exploit this vein displaying the 360 degree views of each of their rooms on Google Street View . Accor In some hotels, the decor of the reception is individualized, it is the standardization of differentiation .
Customer behavior has changed: it became independent, reserve your room on -line travel agency and may be without the services of the hotel; what to look for all is a room. The solution may lie in the hyperpersonnalisation product. The Best Western chain and Carlson Rezidor Hotel exploit this vein displaying the 360 degree views of each of their rooms on Google Street View . Accor In some hotels, the decor of the reception is individualized, it is the standardization of differentiation .
12-TRIPADVISOR, AIRBNB AND ONLINE TRAVEL AGENCIES ARE REINVENTING THEMSELVES
The strength of the major travel companies online such as TripAdvisor , Airbnb and Expedia is to continually reinvent itself. They prefer and are changing the customer online through a listening experience, agility and adaptability copies. It is very difficult to compete with these giants of the Web, but it is still possible to use them to his advantage ...
The strength of the major travel companies online such as TripAdvisor , Airbnb and Expedia is to continually reinvent itself. They prefer and are changing the customer online through a listening experience, agility and adaptability copies. It is very difficult to compete with these giants of the Web, but it is still possible to use them to his advantage ...
13-THE DARK SIDE OF THE IMMEDIACY AND TRANSPARENCY
Despite all the benefits of social media for customer relationship, they can turn against the company. We discover the dark side of transparency and a form of digital terrorism identified by the term "Web Far." The possibility of harm is accessible to all. The provider must therefore be increasingly watchman its reputation online. However, do it not fall into the trap of paying more attention to the negative reviews than positive reviews.
Despite all the benefits of social media for customer relationship, they can turn against the company. We discover the dark side of transparency and a form of digital terrorism identified by the term "Web Far." The possibility of harm is accessible to all. The provider must therefore be increasingly watchman its reputation online. However, do it not fall into the trap of paying more attention to the negative reviews than positive reviews.
THE 14-COLLABORATIVE ECONOMY IS AN INTEGRAL PART OF THE TOURISM ECONOMY
Very important trend in 2013, the collaborative economy will continue to exist in 2014, the tourism industry will not be able to hunt, the client has passed, and now need to learn to live with and integrate or adapt the model so that it coexists with all stakeholders.
If one word could sum up the 14 trends identified, it would be "hyper" hyperpersonnalisation; Social hyperconnexion; hypermobility and hyperhumatérialisation.
Thank you to our speakers:
- Pierre Bellerose ( pierrebellerose ), Vice President - Public Relations, Product Research and Development Tourisme Montreal;
- Pierre Eloy ( touristic ), co-founder of Destination Digital Stirrers and editor of the blog etourisme.info ;
- Jean-Luc Boulin ( JeanLucBoulin ), director of the MOPA (Mission of Tourist Offices and Tourist Pays d'Aquitaine) and editor of the blog etourisme.info .
For full details of these 14 trends, watch excerpts from the conference or browse the presentation .
Source: http://veilletourisme.ca/
Very important trend in 2013, the collaborative economy will continue to exist in 2014, the tourism industry will not be able to hunt, the client has passed, and now need to learn to live with and integrate or adapt the model so that it coexists with all stakeholders.
If one word could sum up the 14 trends identified, it would be "hyper" hyperpersonnalisation; Social hyperconnexion; hypermobility and hyperhumatérialisation.
Thank you to our speakers:
- Pierre Bellerose ( pierrebellerose ), Vice President - Public Relations, Product Research and Development Tourisme Montreal;
- Pierre Eloy ( touristic ), co-founder of Destination Digital Stirrers and editor of the blog etourisme.info ;
- Jean-Luc Boulin ( JeanLucBoulin ), director of the MOPA (Mission of Tourist Offices and Tourist Pays d'Aquitaine) and editor of the blog etourisme.info .
For full details of these 14 trends, watch excerpts from the conference or browse the presentation .
Source: http://veilletourisme.ca/
Aucun commentaire:
Enregistrer un commentaire